A new digital home for the

peerless British cycling brand

We set out to design an experience on par with the exceptional level of design and quality already embodied by Rapha's brand and cycling products.

Our solution helps further Rapha's mission to make cycling the world's top sport by bringing their world-class products together with education, inspirational content, and community.

An extensive series of templates for product pages help demystify technical details, while weaving in relevant content and product recommendations.

Rapha organizes group rides and events through its global network of clubhouses and an online community of cycling enthusiasts and professionals.

Rapha’s distinctive editorial photography, video, and reportage now comes fully integrated with their product offering.

Our system of responsive templates, modules, and components enabled Rapha to build a scalable, yet personalized site that has driven results for their business. 🚴‍♂️

Resulting increase in site-wide conversion


Resulting increase in mobile conversion



Sr. Product Designer

UX & visual design


Joe Stewart

James Ayres

Ryan Leitz

Seth Terpstra

Lauren Thomas


Award of Excellence

Communication Arts

Best Navigation / Struct.

The Webby Awards

Best Practices

The Lovie Awards

The Annual, featured

Creative Review