Work & Co partnered with Gatorade to define an ecosystem of digital products and services to create the future of the brand.
The new Gatorade.com will serve as the hub for this ecosystem.
The concept weaves product education, content, and commerce together for a more full expression of the multifaceted brand.
From page layouts to unique interactions, the design is focused on educating users on the broad product offering, while infusing the experience with energy and motion.
The new Gatorade.com launched summer 2020! 💦
Assoc. Design Director
UX & visual design