The center of a new digital ecosystem

for the original sports fuel company

Work & Co partnered with Gatorade to define an ecosystem of digital products and services to create the future of the brand.

The new will serve as the hub for this ecosystem.

The concept weaves product education, content, and commerce together for a more full expression of the multifaceted brand.

From page layouts to unique interactions, the design is focused on educating users on the broad product offering, while infusing the experience with energy and motion.

The new launched summer 2020! 💦


Assoc. Design Director

UX & visual design


Joe Stewart

James Ayres

Seth Terpstra

Lauren Ebeling

Brian Nguyen